所在部门：国际商务系
职称/职务：讲师
研究方向：供应链、全球价值链、企业创新
邮箱地址：yuruihui@aufe.edu.cn
一、基本情况
中共党员，博士，安徽财经大学国际经济贸易学院专任教师，校聘“龙湖学者”。2015-2021年间就读韩国忠南国立大学国际贸易专业，获国际贸易学博士学位。随后进入香港理工大学商学院从事供应链与全球价值链相关研究工作。
主要从事绿色供应链、供应链金融、企业创新与全球价值链等方面的研究。先后发表学术论文10余篇、撰写专著1部。参与中韩国际课题1项、中日韩国际课题1项。曾获韩国国家政府“BK21+”奖学金、研究生奖学金等。部分研究成果曾获“新进学者”、“优秀论文”以及“最佳论文”等奖项。长期担任TransportationResearch Part E: logistics and Transportation Review,EconomicsAnalysis Policy, Finance Research Letters, Journal of CleanerProduction, Energy等期刊匿名审稿人。
二、主讲课程
国际经济学、国际投资与跨国企业管理（留学生）、国际贸易实务（双语）、商务英语函电、跨境电商实务
三、代表性学术成果
[1]RuiHuiYu，etal. (2024)，Assessmentof new energy industrial clusters: An MCDM approach using DEA andGEMS, ExpertSystems With Applications.
[2]RuiHuiYu，etal. (2023),Incentivesfor promoting climate change adaptation technologies in agriculture:An evolutionary game approach, EnvironmentalScience and Pollution Research 30，pp.97025-97039
[3]RuiHuiYu，etal. (2021)Nexusamong Foreign Remittances and Economic Growth Indicators in SouthAsian Countries [SAARC]: An Empirical Analysis,TheJournal of International Trade & Commerce，17(1)，pp.263-275
[4]RuiHuiYu，etal. （2021)Impactof differential leadership on innovative behavior of employees: Adouble- edged sword,SocialBehavior and Personality: An International Journal ，49(2)
[5]RuiHuiYu，etal. (2020)AComparative Analysis on the Effect of GVC Participation on the ExportCompetitiveness of Manufacturing and Service Industry, Journal ofKoreaTrade Review, 45(4),pp.153-169
[6]RuiHuiYu，etal. (2019)AnEmpirical Study on the Determinants of Customer Satisfaction andRepurchase Intention in Chinese Overseas Direct Purchasing AgencySites,TheE- Business Studies,20(4), pp.185-201.
[7]RuiHuiYu，etal. (2018)AStudy of Effect of Quality of C2C Open Market on CustomerSatisfaction and Continuous Use Intention in Korea and China, TheE-Business Studies, 2018, 19(4),pp.49-66
[8]RuiHuiYu，etal. (2018)Effectsof O2O Commerce Service Quality on Customer Satisfaction andRepurchase Intention in Korea and Japan , InternationalCommerce and Information Review,2018, 20(3), pp.3-22.
[9]RuiHuiYu，etal. (2018)AStudy on the Effect of Service Quality of Korea and China O2OCommerce on User Satisfaction and Repurchase Intention: Analysis ofModerating Effect of Consumer Attitude, InternationalCommerce and Information Review, 2018, 40(1),pp.317- 340.
[10]于瑞慧（2023）全球价值链升级路径下中国制造业企业内生性创新研究，经济科学。（专著）
四、代表性课题研究
[1]韩国国家研究基金委-中国国家自然科学基金委项目
《内生性创新与全球价值链升级的影响研究-中韩制造业比较分析（批准号71911540483）》，结项、参与（主要项目成员）
[2]韩国国家研究基金委项目
《中日韩O2O电子商务模式中参与企业服务质量对消费者满意度和再购买意图影响的比较研究：感知风险和消费者态度的中介和调节效应》，结项、参与（主要项目成员）
五、代表性国际会议学术汇报
[1]The2020 International Forum on Regional Cooperation of China, Japan andSouth Korea, November 2020，北京，中国。
论文汇报《Effectof GVC Participation on the Export Competitiveness in KoreanManufacturing Industry》
[2]The5th International Conference on Management and Economics, November2020，首尔，韩国。
论文汇报《UpgradingGlobal Value Chains in Chinese Manufacturing Industry under the Beltand Road Initiative》（新进学者）
[3]KoreaTrade Research Association, August 2020，济州岛，韩国。
论文汇报《AnEmpirical Study on the Determinants of Endogenous Innovation, GlobalValue Chain Upgrading and Firm Performance in Chinese ManufacturingIndustry》
[4]The17th Northeast Asia Management and Economics Joint Conference，October2019，大田，韩国。
论文汇报《TheImpact of Technological Innovation on Firm Performance in the GlobalValue Chain-Focused on Manufacturing Industry in China and SouthKorea》
[5]The2019 International Forum on Regional Cooperation of China, Japan andSouth Korea，August2019，釜山，韩国。
论文汇报《AComparative Study on the Effects of OBOR on the Green Supply Chain ofChinese and Korean Firms》
[6]The4th International Conference of Supply Chain and TechnologyInnovation, August 2019，大田，韩国。
论文汇报《TheImpact of Green Innovation in Supply Chain on the Performance ofChinese and Korean Firms》
[7]GuilinUniversity of Electronic Technological Youth InternationalCooperation Forum, June 2019，桂林，中国。
论文汇报《AComparative Study on the Effects of OBOR on the Green Supply Chain ofChinese and Korean Firms》
[8]2019年中日韩区域合作与发展论坛暨第十六届东北亚经济发展与管理合作论坛，北京，中国。
论文汇报《AStudy on the Effects of ‘One Belt and One Road Initiative’on the Green Supply Chain of Chinese and Korean Firms》(最佳论文奖)
[9]The1 st International Allied Trade Associations Annual Meeting Jointlywith the 21th IAGBT-KITRI Biannual Conference and Research Symposium,February 2019，曼谷，泰国。
论文汇报《AStudy on Smart Technology Acceptance and Global Supply ChainInnovation in Korean SMEs》(优秀论文奖)
[10]NationalMeeting of Japan Academy for International Trade and Business(JAFTAB),April 2018，东京，日本。
论文汇报《AComparative Study on the Effect of Service Quality of O2O Commerce onCustomer Satisfaction and Repurchase Intention in Korea, China andJapan》
